Event Variants, now with pinned properties

Event variants are a powerful feature that allows you to create variations of an event to suit different scenarios. This makes the tracking plan more precise, reduces the scope of tracking changes and simplifies Codegen implementation.

Event variants can be created and edited by workspace members with Editor and Admin roles. They are available for users on the Team and Enterprise plans and you also get full access to event variants when you have an active Team plan trial.

Today we're unlocking event variants for even more use cases with pinned properties. When creating a variation of an event you're often catering it to a scenario that's described with a property value. Now you can enforce that value in the variant by pinning the property. It works just like pinning a property on the event values and respects the property type as well as selecting from existing matches. If you are implementing the event variant with Codegen the developer won't event have to think about the pinned property—it's automatically sent to all your destinations.

Read more in the Avo documentation on event variants.