Problem: our marketing team needs events tracked to various advertisement platforms, but most of our tracking plan and event definitions are too broad.

Example: Our Payment event has a property Payment Type {New, Renewal} . This is great for product analytics and gives use flexibility to breakdown, filter, aggregate, etc. when analyzing. However, for marketing conversions, we want to ONLY send the New payments.

Solution?: Can 'variants' be used for a subset of triggering / destinations. E.G. Variant: Marketing only trigger to firebase IF Payment Type = New